Scott's Soapbox

Tuesday, September 21, 2004

More on Edwards

Is here in Slate and here in the Post. He is an appealing guy, much more "likeable" than Kerry. So why don't we see him more? At least use him in the ads standing side by side with Kerry or something. Traditionally, the wife of a candidate can "humanize" him and make him seem more like a normal person. Teresa just makes John Kerry seem more strnage and aloof. Edwards has the opposite effect- they seem to work well together, and it makes me feel more comfortable with Kerry. I would break the traditional planning and maybe put the candidtates together a lot. Make a "husbands team" and a "wives team" and send them out on the road together. Both of the Edards could soften up their opposite and make a formidable team.

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